A good logo makes your business stand out among the thousands of brands in the market. It can help increase visibility and recognition, as well as enhance credibility and foster customer loyalty.
A brand is much more than a logo, and when we have our values, purpose, brand personality, and what truly makes us unique in the market clear, we can connect with our target audience.
And then, develop a visual identity that is consistent across all customer touch points.
We are Costa Ricans, and before the pandemic, my husband and adventure partner, Marcos, and I had a tourism business. However, due to the pandemic, we were forced to close it down.
For the past 4 years, we haven't had a fixed home. We sold everything we owned and embarked on a journey in search of adventures, new opportunities, and valuable lessons.
This experience has allowed us to see the world from different perspectives and enrich our contribution to every project we undertake.